According to the Evolution of Events Report, over half (68.8) of event marketers believe it is more difficult to provide networking opportunities when hosting a virtual event.Thats why tools like event surveys and event evaluations are critical for measuring attendee satisfaction.
![]() You can send surveys to participants before, during, or after the event, and they are often shared digitally. Any person who interacted with your event should receive a survey because sponsors, attendees, and your event staff will all have unique perspectives on different aspects of your event. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees really feel. The resulting values determine the net promoter score ( NPS ). These Question Type suggestions are just that - suggestions, its up to you to determine the best use for your event survey. Its a good starting point for the questions that follow and allows you to get the big picture idea of how the event went in general and if it met expectations. A best practice in event surveys is to start off more general and get more granular towards the end. Keep track of each point and tally the number of times it was mentioned. Rank them in order from most votes to least and prioritize the winners next year. Dont write a survey that forces respondents to leave a glowing review. Instead, show them how much you value their opinion and display those changes at your next event. Compare these numbers to the actual number of attendees who come back next year. While plans do change, you should ideally see the majority of them return. While some people may have enjoyed the event themselves, the true test of their experience is to see whether or not theyd subject a friend to it. Follow up on positive responses to this question with referral links and special offers. You wont be able to cover every aspect of the event in the survey. ![]() Give the people what they want and show them that your focus is truly on their experience. Remember to address any concerns or negative feedback personally and do your best to apply the feedback for the following days. Multi-day events present a unique opportunity to improve your event before its even over. You may find some surprising insights for the next time you plan an event. And because all of these factors are within your control, the changes will be easy to make and measure in the future.
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